Ad Spend
Shopify doesn't subtract what you spend on ads. Telling Profixo your ad spend lets it show your real net profit and warn you when your ads cost more than your products earn.
Entering your ad spend
In Settings, enter last month's ad spend per channel:
- Meta (Facebook / Instagram)
- TikTok
- Other
Fill in only the channels you use. If you don't run paid ads, say so — Profixo then knows your ad cost is zero instead of unknown.
Counted once, for the whole store
Your monthly figure is an estimate for the whole store. Profixo does not split it across products, because a guess about which product "used" which ad dollars is not a number you can act on. So:
- Product results are contribution profit — what each product earns before ad spend.
- Your store's net profit = what all products earn before ads − your ad spend.
- A product only carries ad spend when you enter that product's own ad spend (in the alert).
An estimate is labeled as one
Until an ad account is connected, your ad spend is shown as estimated in Data Health and in every number that uses it.
The store ad alert
Profixo compares your store ROAS (sales ÷ ad spend) with your break-even ROAS (1 ÷ what your products earn before ads, as a share of sales):
- Below break-even — your ads cost more than your products earn: net profit is negative.
- Below 1.5 × break-even — you are close to the line; don't scale campaigns yet.
The alert tells you what to do at store and channel level. Decisions about a single product's ads need that product's real ad data.
Keeping spend current
Update last month's ad spend at the start of each month — Profixo reminds you. A stale figure is the most common reason net profit drifts from reality.