Break-even ROAS Calculator for Shopify
Find the exact ROAS your ads need just to break even, based on your real margins. Below it, every ad sale loses money. Free.
Your order economics
Your break-even ROAS
Your ads need a ROAS above 1.82x just to break even. Below that, every sale from ads loses money.
How break-even ROAS is calculated
Your contribution margin is what is left of an order after product cost, fees and shipping. Break-even ROAS is the order value divided by that contribution. The thinner your margin, the higher the ROAS your ads must hit before they make any money.
Frequently asked questions
What is break-even ROAS?
It is the return on ad spend at which your ad revenue exactly covers the product cost plus the ad spend. Above it you profit; below it every sale from ads loses money.
How is break-even ROAS calculated?
Break-even ROAS = order value divided by contribution margin, where contribution margin is your order value minus product cost, fees and shipping. The thinner your margin, the higher the ROAS you need.
My ROAS looks fine but I am not profitable — why?
A good-looking ROAS can still sit below your break-even point once product cost, fees and shipping are included. Profixo tracks this per product and flags ad waste automatically.
Want this tracked automatically for every product? See how Profixo does it.
Stop guessing — get your real numbers automatically
Profixo watches every product daily and emails you the moment one starts losing money. Read-only setup in minutes, 14-day free trial, no credit card.